Trends · CRM

CRM Trends

Where CRM momentum is moving — monthly capability scoring, emerging features, and the vendors gaining and losing ground.

Avg score

59

Median

60

Vendors

156

How we score

Score trend

Top features this period

lead conversion optimization5conversion rate optimization5unified claims management and processing5Appointment booking automation4SEO and local search optimization4Sales and service inquiry handling4Multi-channel publishing to IMS, marketplaces, and social media4Real-time ID verification and fraud prevention4Lead capture and nurture automation4Custom social media graphics and branded content creation4

Top CRM vendors

Affinitiv

Enterprise

83
Business IntelligenceCRMFixed Ops
VinSolutions

Enterprise

83
BDCBusiness IntelligenceCRM
Roadster

Large

82
Business IntelligenceCRMDMS
Authenticom

Medium

81
Business IntelligenceCRMInventory
AutoAlert

Large

81
BDCBusiness IntelligenceCRM
Informativ

Medium

80
AccountingCRMDigital Retailing
AutoFi

Large

79
BDCCRMDigital Retailing
Kenect

Large

79
BDCCRMFinance and Insurance
FordDirect

Large

79
Business IntelligenceCRMDigital Retailing
Car Wars

Large

78
BDCCRMConsulting
CDK Global

Enterprise

78
AccountingBusiness IntelligenceCRM
CarNow

Large

78
CRMDigital RetailingFinance and Insurance
View all 156 CRM vendors →

Other category trends

AccountingAuctionBDCBusiness IntelligenceConsultingDigital RetailingDMSEV SupportFacilitiesFinance and InsuranceFixed OpsHRInventoryLogisticsMarketingMessagingPartsReputationVehicle MediaWebsite
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