Trends · CRM

CRM Trends

Where CRM momentum is moving — monthly capability scoring, emerging features, and the vendors gaining and losing ground.

Avg score

63

Median

65

Vendors

60

How we score

Score trend

Top features this period

Real-time ID verification and fraud prevention4Multi-channel chat and messaging engagement4Market demand identification by vehicle model4Custom social media graphics and branded content creation4DMS and inventory data integration3Test drive eligibility status confirmation3Digital retail conversion tools3Interactive Build & Price with real-time inventory3Side-by-side lease vs. finance comparison3Marketing performance optimization3

Top CRM vendors

DriveCentric

Medium

88
BDCCRMFinance and Insurance
AutoAlert

Large

87
Business IntelligenceCRMMarketing
Affinitiv

Enterprise

87
Business IntelligenceCRMFixed Ops
DealerSocket

Enterprise

86
CRMDMSDigital Retailing
VinSolutions

Enterprise

86
BDCBusiness IntelligenceCRM
Tekion

Enterprise

85
Business IntelligenceCRMDMS
700 Credit

Small

85
AccountingBDCCRM
Informativ

Medium

84
AccountingCRMFinance and Insurance
Autocorp.ai

Small

83
BDCCRMDigital Retailing
Roadster

Large

83
Business IntelligenceCRMDMS
Kenect

Large

80
CRMFinance and InsuranceMarketing
FordDirect

Large

77
CRMDigital RetailingInventory
View all 60 CRM vendors →

Other category trends

AccountingAuctionBDCBusiness IntelligenceConsultingDigital RetailingDMSEV SupportFacilitiesFinance and InsuranceFixed OpsHRInventoryLogisticsMarketingMessagingPartsReputationVehicle MediaWebsite
Free · No login to start

Track CRM movement for your own stack

Connect your AI and get notified when your vendors gain ground, slip, or raise prices.

Track my stack — freeConnect your AI

Independent & unbiased — scores can't be bought. Works with Claude & ChatGPT.