Trends · Marketing
Marketing Trends
Where Marketing momentum is moving — monthly capability scoring, emerging features, and the vendors gaining and losing ground.
Avg score
54
Median
55
Vendors
222
Score trend
Top features this period
lead conversion optimization7AI-driven SEO and AEO optimization7CRM integration6Google Business Profile optimization5Appointment booking automation4Review generation and reputation management4Sales and service inquiry handling4Custom social media graphics and branded content creation4Protection plan financing with guaranteed approvals4omni-channel lifecycle marketing campaigns3
Top Marketing vendors
Affinitiv
Enterprise
Business IntelligenceCRMFixed Ops
Overfuel
Small
Business IntelligenceDigital RetailingFinance and Insurance
VinSolutions
Enterprise
BDCBusiness IntelligenceCRM
700 Credit
Small
AccountingBDCCRM
Jazel
Medium
Digital RetailingInventoryMarketing
AutoAlert
Large
Business IntelligenceCRMMarketing
ActivEngage
Large
BDCDigital RetailingMarketing
Calldrip
Medium
BDCBusiness IntelligenceCRM
Kenect
Large
BDCCRMFinance and Insurance
Authenticom
Medium
Business IntelligenceCRMInventory
DealerSocket
Enterprise
BDCCRMDMS
FordDirect
Large
Business IntelligenceCRMDigital Retailing
Other category trends
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