Trends · Marketing
Marketing Trends
Where Marketing momentum is moving — monthly capability scoring, emerging features, and the vendors gaining and losing ground.
Avg score
55
Median
57
Vendors
236
Score trend
Top features this period
lead conversion optimization6lead qualification and appointment booking5conversion rate optimization5Lead generation optimization5Google Business Profile optimization5unified claims management and processing5Appointment booking automation4Review generation and reputation management4SEO and local search optimization4Sales and service inquiry handling4
Top Marketing vendors
Overfuel
Small
Business IntelligenceDigital RetailingFinance and Insurance
Autotrader.com
Enterprise
Business IntelligenceDigital RetailingInventory
Affinitiv
Enterprise
Business IntelligenceCRMFixed Ops
VinSolutions
Enterprise
BDCBusiness IntelligenceCRM
Mudd Advertising
Large
BDCBusiness IntelligenceInventory
Authenticom
Medium
Business IntelligenceCRMInventory
Jazel
Medium
Digital RetailingInventoryMarketing
ActivEngage
Large
BDCDigital RetailingMarketing
AutoAlert
Large
BDCBusiness IntelligenceCRM
MyKaarma
Large
AccountingBDCFinance and Insurance
Informativ
Medium
AccountingCRMDigital Retailing
Kenect
Large
BDCCRMFinance and Insurance
Other category trends
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