Trends · Marketing
Marketing Trends
Where Marketing momentum is moving — monthly capability scoring, emerging features, and the vendors gaining and losing ground.
Avg score
56
Median
58
Vendors
244
Score trend
Mean and median score
244 vendors scored
Top features this period
Google Business Profile optimization8lead conversion optimization7lead qualification and appointment booking6Lead generation optimization5Appointment booking automation4Review generation and reputation management4online vehicle purchase completion4Sales and service inquiry handling4Multi-channel publishing to IMS, marketplaces, and social media4conversion rate optimization4
Top Marketing vendors
HomeNet
Large
InventoryMarketingVehicle Media
Autotrader.com
Enterprise
Business IntelligenceDigital RetailingInventory
Overfuel
Small
Business IntelligenceDigital RetailingFinance and Insurance
Mudd Advertising
Large
BDCBusiness IntelligenceInventory
Affinitiv
Enterprise
Business IntelligenceCRMFixed Ops
VinSolutions
Enterprise
BDCBusiness IntelligenceCRM
700 Credit
Small
AccountingBDCCRM
MyKaarma
Large
AccountingBDCFinance and Insurance
DriveCentric
Medium
BDCCRMFinance and Insurance
Authenticom
Medium
Business IntelligenceCRMInventory
Jazel
Medium
Digital RetailingInventoryMarketing
ActivEngage
Large
BDCDigital RetailingMarketing
Other category trends
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