Trends · Marketing
Marketing Trends
Where Marketing momentum is moving — monthly capability scoring, emerging features, and the vendors gaining and losing ground.
Avg score
54
Median
53
Vendors
180
Score trend
Top features this period
Lead qualification and appointment booking5CRM integration5Google Business Profile optimization4AI-driven SEO and AEO optimization4Custom social media graphics and branded content creation4DMS and inventory data integration3Lead qualification and appointment booking automation3Appointment booking automation3AI-powered vehicle description generation3VIN-based instant appraisal generation3
Top Marketing vendors
DriveCentric
Medium
BDCCRMFinance and Insurance
AutoAlert
Large
Business IntelligenceCRMMarketing
Affinitiv
Enterprise
Business IntelligenceCRMFixed Ops
Overfuel
Small
Business IntelligenceDigital RetailingFinance and Insurance
ActivEngage
Large
BDCDigital RetailingMarketing
VinSolutions
Enterprise
BDCBusiness IntelligenceCRM
700 Credit
Small
AccountingBDCCRM
Autotrader.com
Enterprise
Business IntelligenceDigital RetailingInventory
Autowall
Small
Finance and InsuranceFixed OpsMarketing
Jazel
Medium
Digital RetailingInventoryMarketing
Gubagoo
Large
Business IntelligenceDigital RetailingFixed Ops
Kenect
Large
CRMFinance and InsuranceMarketing
Other category trends
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