Trends · Marketing
Marketing Trends
Where Marketing momentum is moving — monthly capability scoring, emerging features, and the vendors gaining and losing ground.
Avg score
51
Median
53
Vendors
168
Score trend
Top features this period
Lead qualification and appointment booking4Campaign performance reporting and analytics4Direct mail campaign management3DMS and inventory data integration3AI-powered vehicle description generation3Interactive Build & Price with real-time inventory3Multi-channel campaign management3Customer retention program management3Marketing performance optimization3Digital assistant for dealership workflows3
Top Marketing vendors
AutoAlert
Large
CRMMarketing
Affinitiv
Enterprise
Business IntelligenceCRMFixed Ops
ActivEngage
Large
BDCDigital RetailingMarketing
700 Credit
Small
AccountingCRMDigital Retailing
Autotrader.com
Enterprise
Business IntelligenceDigital RetailingInventory
DriveCentric
Medium
CRMMarketing
Jazel
Medium
Digital RetailingInventoryMarketing
Gubagoo
Large
Business IntelligenceDigital RetailingFixed Ops
Overfuel
Small
Business IntelligenceDigital RetailingFinance and Insurance
DealerSocket
Enterprise
CRMDMSDigital Retailing
VinSolutions
Enterprise
BDCBusiness IntelligenceCRM
Autowall
Small
Finance and InsuranceFixed OpsMarketing
Other category trends
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