Trends · Messaging
Messaging Trends
Where Messaging momentum is moving — monthly capability scoring, emerging features, and the vendors gaining and losing ground.
Avg score
57
Median
59
Vendors
99
Score trend
Top features this period
lead qualification and appointment booking5unified claims management and processing5Appointment booking automation4Customer engagement automation4Sales and service inquiry handling4Multi-channel publishing to IMS, marketplaces, and social media4Lead capture and nurture automation4multi-channel customer communication3virtual retailing with real-time lending decisions3DMS and inventory data integration3
Top Messaging vendors

UpdatePromise
Small
BDCFinance and InsuranceFixed Ops

Affinitiv
Enterprise
Business IntelligenceCRMFixed Ops

VinSolutions
Enterprise
BDCBusiness IntelligenceCRM

ActivEngage
Large
BDCDigital RetailingMarketing

MyKaarma
Large
AccountingBDCFinance and Insurance

Kenect
Large
BDCCRMFinance and Insurance

FordDirect
Large
Business IntelligenceCRMDigital Retailing

Car Wars
Large
BDCCRMConsulting

CarNow
Large
CRMDigital RetailingFinance and Insurance

Gubagoo
Large
BDCBusiness IntelligenceCRM

DriveCentric
Medium
BDCCRMFinance and Insurance

Matador
Medium
BDCCRMFixed Ops
Other category trends
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