Dealer Tech Atlas
The dealership technology market on one page: who connects to whom, what is installed on dealer websites, and which tools travel together.
Vendors mapped
387
Integration links
1,545
Dealer websites scanned
1065
Vendor pairs installed together
840
Everything connects through a handful of hubs
Each dot is a vendor, sized by how many other vendors it integrates with. Hover to trace its connections; click to pin it. Integrations are as listed by vendors.
- Core systems
- Sales & F&I
- Web & marketing
- Operations
What dealers actually run
Detected on 1065 scanned dealer websites. Website scanning sees web-facing tools (sites, chat, trade-in, ads), not back-office systems.
Most installed vendors
Share of scanned dealer websites, then the number of sites.
- AudioEye35% · 371
- The Trade Desk21% · 228
- Dealer.com21% · 223
- Dealer Inspire19% · 201
- ComplyAuto17% · 186
- CDK Global16% · 168
- Gubagoo15% · 163
- Marchex15% · 161
- CarGurus15% · 155
- CarNow15% · 155
- TradePending14% · 146
- Adpearance13% · 136
- Lotlinx11% · 121
- DealerOn11% · 118
- Capital One11% · 115
Installed together with
Sites running both, and how much more often than chance (lift). A lift of 1.0x means as often as chance.
- AudioEye155 2.0x
- The Trade Desk71 1.5x
- ComplyAuto61 1.6x
- CarNow48 1.5x
- Marchex44 1.3x
- Xtime40 2.6x
- CDK Global39 1.1x
- Lotlinx39 1.5x
- CarGurus34 1.0x
- Kelley Blue Book34 2.6x
- TradePending32 1.0x
- AutoAlert31 1.3x
Who scores well, and who is actually installed
Innovation score across, dealer sites up. The top right holds the established leaders; the right edge along the bottom is where the next ones come from.
Not yet detected: Overfuel 84 · Jazel 81 · Informativ 80 · Kenect 79 · Accu-Trade 75
- Core systems
- Sales & F&I
- Web & marketing
- Operations
Open a category atlas
Integrations are as listed by vendors. Adoption is detected on 1065 scanned dealer websites, counting each website’s latest completed scan; website scanning sees web-facing tools. Scores are Innovation scores, recalculated weekly. Updated 2026-11-07.
How we score