Privacy Policy

This Privacy Policy describes the policies and procedures of Level Up Auto LLC ("Company," "we," "us," or "our") on the collection, use, and disclosure of your information when you use our Service. It also describes your privacy rights and how the law protects you.

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

Words with initial capital letters have meanings defined under the following conditions. These definitions have the same meaning whether they appear in singular or plural form.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for you to access our Service or parts of our Service.
• Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares or equity interest.
• Company (referred to as "the Company," "we," "us," or "our") refers to Level Up Auto LLC, 11344 Geist Bluff Court, Indianapolis, IN 46236.
• Cookies are small files placed on your device containing details of your browsing history, among other uses.
• Country refers to Indiana, United States.
• Device means any device that can access the Service, such as a computer, cellphone, or digital tablet.
• Personal Data means any information that relates to an identified or identifiable individual.
• Service refers to the LVL Up Auto website accessible at https://www.lvlupauto.com/.
• Service Provider means any natural or legal person who processes data on behalf of the Company.
• Third-party Social Media Service refers to any website or social network through which a user can log in or create an account to use the Service.
• Usage Data refers to data collected automatically from the use of the Service.
• You means the individual accessing or using the Service, or the company or legal entity on behalf of which such individual is accessing or using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you, including but not limited to:

• Email address
• First name and last name
• Dealership name and role
• Usage Data

Usage Data

Usage Data is collected automatically when using the Service. It may include information such as your Device's Internet Protocol address (IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Information from Third-Party Social Media Services

The Company allows you to create an account and log in to use the Service through Google. If you decide to register through or grant us access to a third-party social media service, we may collect Personal Data that is already associated with your account, such as your name and email address.

Vendor and Assessment Data

When you use our vendor evaluation and stack management features, we collect information about your vendor selections, assessment responses, vendor ratings, and technology stack preferences. This data is used to provide personalized recommendations and insights.

Audience Insights and Recommendations

With your consent, we may use assessment data — including your email address (stored in hashed form), maturity score, vendor categories, and spend ranges — to provide personalized vendor recommendations and relevant industry insights. This includes:

• Targeted newsletter content based on your technology interests
• Anonymized, aggregated audience segments shared with vendor partners to improve their offerings for dealerships like yours
• Hashed audience matching on advertising platforms (Google, Meta, LinkedIn) to deliver relevant industry content

You can opt out of audience use at any time by contacting us at info@lvlupauto.com. Opting out does not affect your ability to use the assessment or other features of the Service.

Tracking Technologies and Cookies

We use cookies and similar tracking technologies to track activity on our Service and store certain information. Technologies used include cookies and web beacons.

We use the following types of cookies:

• Necessary / Essential Cookies: These cookies are essential to provide you with services available through the website and to enable you to use some of its features. They help authenticate users and prevent fraudulent use of accounts.
• Functionality Cookies: These cookies allow us to remember choices you make when you use the website, such as remembering your login details or language preference.
• Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information about usage patterns.

Analytics

We use PostHog, a product analytics platform, to understand how users interact with our Service. PostHog collects usage data including page views, feature usage, and session information. This data helps us improve the Service. For more information, visit PostHog's privacy policy at https://posthog.com/privacy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including monitoring usage.
• To manage your Account and your registration as a user. The Personal Data you provide gives you access to different functionalities of the Service.
• To perform a contract, including the development, compliance, and undertaking of purchase contracts or other agreements.
• To contact you by email or other electronic communication regarding updates or informative communications related to the Service.
• To provide you with news, special offers, and general information about other goods, services, and events which we offer, unless you have opted not to receive such information.
• To manage your requests and attend to inquiries you submit.
• For data analysis, identifying usage trends, evaluating the effectiveness of our promotional campaigns, and improving our Service, products, marketing, and your experience.

Sharing Your Personal Information

We may share your personal information in the following situations:

• With Service Providers: To monitor and analyze the use of our Service and to contact you.
• For business transfers: In connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition.
• With Affiliates: We may share your information with our affiliates, requiring them to honor this Privacy Policy.
• With your consent: We may disclose your personal information for any other purpose with your consent.

Retention of Your Personal Data

The Company will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Transfer of Your Personal Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, or country where data protection laws may differ. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Delete Your Personal Data

You have the right to delete or request that we assist in deleting the Personal Data that we have collected about you. You may update, amend, or delete your information at any time by signing in to your Account and visiting the account settings section, or by contacting us.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.

Security of Your Personal Data

The security of your Personal Data is important to us, but no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Payments

We do not store or collect your payment card details. Payment information is provided directly to our third-party payment processor, Stripe, whose use of your personal information is governed by their Privacy Policy, available at https://stripe.com/us/privacy. Stripe adheres to the PCI-DSS standards managed by the PCI Security Standards Council.

CCPA/CPRA Privacy Rights (California Residents)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information.
• Right Against Discrimination: You will not be discriminated against for exercising your CCPA/CPRA rights.

To exercise any of these rights, please contact us at info@lvlupauto.com. We will respond to verified requests within 45 days.

Do Not Sell My Personal Information

The Company does not sell personal information as commonly understood. However, some Service Providers may use personal information for advertising and analytics purposes, which may constitute a "sale" under the CCPA/CPRA. You have the right to opt out by contacting us at info@lvlupauto.com.

"Do Not Track" Policy

Our Service does not respond to Do Not Track signals. However, some third-party websites do track your browsing activities. You can enable or disable Do Not Track via your web browser preferences.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us so we can take steps to remove that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by us, including vendor websites. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We will notify you via email and/or a prominent notice on our Service prior to the change becoming effective.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

• By email: info@lvlupauto.com
• By mail: Level Up Auto LLC, 11344 Geist Bluff Court, Indianapolis, IN 46236