CRM Comparison

Dealertrack vs FordDirect

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealertrack vs FordDirect for CRM at your dealership, side by side: capabilities, tracked integrations (140 vs 40), and company profile. FordDirect holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Dealertrack75
FordDirect79
Accounting
—
Business Intelligence
—
CRM
DMS
—
Digital Retailing
Finance and Insurance
—
Fixed Ops
—
Inventory
—
Marketing
—
Messaging
—
Parts
—
Reputation
—
Website
—

Company overview

Company size
Enterprise
Large
Founded
2001
2000
Products
17
13
Integrations
140
40
Website
us.dealertrack.com
forddirect.com
AI domains
prediction-scoringanalytics-insights
conversationpersonalization-targeting
AI posture
ai-augmented
ai-augmented
AI verification
0 of 7 AI capabilities independently verified
0 of 1 AI capabilities independently verified
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Dealertrack, FordDirect, or something else. Free, no signup.

View Dealertrack profile →View FordDirect profile →

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