Digital Retailing Comparison

Dealertrack vs SMedia

Which Digital Retailing platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealertrack vs SMedia for Digital Retailing at your dealership, side by side: capabilities, tracked integrations (140 vs 1), and company profile. Dealertrack holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Dealertrack75
SMedia64
Accounting
—
BDC
—
Business Intelligence
—
CRM
—
DMS
—
Digital Retailing
Finance and Insurance
—
Fixed Ops
—
Inventory
—
Marketing
—
Messaging
—
Parts
—
Vehicle Media
—
Website
—

Company overview

Company size
Enterprise
Medium
Founded
2001
2011
Products
17
19
Integrations
140
1
Website
us.dealertrack.com
smedia.ca
AI domains
prediction-scoringanalytics-insights
personalization-targeting
AI posture
ai-augmented
ai-light
AI verification
0 of 7 AI capabilities independently verified
0 of 1 AI capabilities independently verified
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Dealertrack, SMedia, or something else. Free, no signup.

View Dealertrack profile →View SMedia profile →

Popular comparisons

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