CRM Comparison

Dealertrack vs Kelley Blue Book

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealertrack vs Kelley Blue Book for CRM at your dealership, side by side: capabilities, tracked integrations (137 vs 24), and company profile. Dealertrack holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Dealertrack74
Kelley Blue Book66
Accounting
—
BDC
—
Business Intelligence
—
CRM
DMS
—
Finance and Insurance
—
Fixed Ops
—
Inventory
—
Marketing
—
Parts
—
Website
—

Company overview

Company size
Enterprise
Large
Founded
2001
1926
Products
17
10
Integrations
137
24
Website
us.dealertrack.com
b2b.kbb.com
AI domains
prediction-scoringanalytics-insights
—
AI posture
ai-augmented
none
AI verification
0 of 7 AI capabilities independently verified
—
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Dealertrack, Kelley Blue Book, or something else. Free, no signup.

View Dealertrack profile →View Kelley Blue Book profile →

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