Capability intelligence

What’s table-stakes, what’s rare, in every category

Pick a category to see every capability sorted by how common it is across the vendors we track. So you walk into a demo or renewal knowing exactly what to stop paying extra for, and what is actually worth negotiating.

Marketing

167 vendors·96 capabilities

Score 53/100-2.9%

Business Intelligence

133 vendors·127 capabilities

Score 58/100+0.7%

Finance and Insurance

114 vendors·83 capabilities

Score 59/100+4.5%

Inventory

109 vendors·77 capabilities

Score 61/100+6.8%

Fixed Ops

100 vendors·84 capabilities

Score 62/100+5.9%

Digital Retailing

91 vendors·65 capabilities

Score 63/100+4.7%

Vehicle Media

70 vendors·102 capabilities

Score 59/100+3.9%

BDC

62 vendors·67 capabilities

Score 57/100+0.6%

CRM

61 vendors·79 capabilities

Score 64/100+8.6%

Messaging

56 vendors·74 capabilities

Score 63/100+5.6%

Facilities

44 vendors·77 capabilities

Score 51/100-1.1%

Website

44 vendors·48 capabilities

Score 59/100-2.9%

DMS

41 vendors·41 capabilities

Score 60/100+11.5%

Accounting

34 vendors·46 capabilities

Score 49/100+0.6%

Logistics

32 vendors·45 capabilities

Score 51/100+1%

26 vendors·51 capabilities

Score 63/100+4.4%

Consulting

25 vendors·40 capabilities

Score 52/100+5.1%

Auction

24 vendors·35 capabilities

Score 56/100+4.6%

Reputation

24 vendors·16 capabilities

Score 49/100-7.2%

EV Support

21 vendors·30 capabilities

Score 58/100+3.9%

Parts

13 vendors·10 capabilities

Score 39/100+1.7%

“X of N vendors” is a count of how many tracked vendors offer a capability. It is not an endorsement. We never name which vendors have a capability and never crown a best vendor. Capability tiers depend on our category data being mature enough to tier honestly.