Live data updated Jul 20, 2026

How common is each Digital Retailing capability?

92 vendors·65 capabilities·category score 63/100·momentum +4%
How to read thisCommon: table-stakesSpreading: emergingRare: a differentiator

Table-stakes

15almost every vendor has these

Emerging

25spreading now

Rare

80only a few do this
Table-stakes capabilities (15)
  • DMS & System Integration17 of 54
  • Online Deal Building & Structuring14 of 54
  • Lead Generation & Targeting14 of 54
  • Vehicle Valuation & Appraisal14 of 54
  • Digital Contracting & eSignature12 of 54
  • Third-Party & API Integration12 of 54
  • Omnichannel Retail Platform12 of 54
  • Inventory Merchandising11 of 54
  • KPI Dashboards11 of 54
  • F&I Menu & Product Selling11 of 54
  • Customer Engagement & Personalization10 of 54
  • Lead Qualification9 of 54
  • Identity & Buyer Verification9 of 54
  • Credit Application & Prequalification9 of 54
  • Payment Calculation & Quoting9 of 54
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“X of N vendors” is a count of how many tracked vendors offer a capability. It is not an endorsement. We never name which vendors have a capability and never crown a best vendor. Capability tiers depend on our category data being mature enough to tier honestly.