Live data updated Jun 23, 2026

How common is each CRM capability?

61 vendors·79 capabilities·category score 64/100·momentum +9%
How to read thisCommon: table-stakesSpreading: emergingRare: a differentiator

Table-stakes

6almost every vendor has these

Emerging

46spreading now

Rare

60only a few do this
Table-stakes capabilities (6)
  • Multi-Channel / Cross-Channel Campaigns10 of 38
  • Lead Nurturing & Automated Follow-Up7 of 38
  • Customer Data Platform & Unification6 of 38
  • DMS Integration6 of 38
  • Customer & Behavioral Analytics6 of 38
  • Equity Mining6 of 38
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“X of N vendors” is a count of how many tracked vendors offer a capability. It is not an endorsement. We never name which vendors have a capability and never crown a best vendor. Capability tiers depend on our category data being mature enough to tier honestly.