Live data updated Jul 20, 2026

How common is each CRM capability?

60 vendors·75 capabilities·category score 64/100·momentum +9%
How to read thisCommon: table-stakesSpreading: emergingRare: a differentiator

Table-stakes

13almost every vendor has these

Emerging

50spreading now

Rare

43only a few do this
Table-stakes capabilities (13)
  • CRM & Customer Data Platform12 of 38
  • KPI Dashboards11 of 38
  • DMS & System Integration10 of 38
  • Multi-Channel / Cross-Channel Campaigns10 of 38
  • Lead Nurturing & Automated Follow-Up8 of 38
  • Equity Mining8 of 38
  • Lead Qualification8 of 38
  • Vehicle Valuation & Appraisal7 of 38
  • Third-Party & API Integration7 of 38
  • Customer Retention & Loyalty Programs7 of 38
  • Loyalty, Retention & Lifecycle Marketing6 of 38
  • Customer & Behavioral Analytics6 of 38
  • Appointment Booking & Scheduling6 of 38
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“X of N vendors” is a count of how many tracked vendors offer a capability. It is not an endorsement. We never name which vendors have a capability and never crown a best vendor. Capability tiers depend on our category data being mature enough to tier honestly.