CRM atlas
130 CRM vendors, the vendors they integrate with, and where they show up on dealer websites.
CRM vendors
130
Detected on dealer sites
40
Integration links shown
1,252
Partners in other categories
177
CRM vendors and their partners
Each dot is a vendor, sized by how many other vendors it integrates with. Hover to trace its connections; click to pin it. Integrations are as listed by vendors.
- Core systems
- Sales & F&I
- Web & marketing
- Operations
Faded dots are integration partners outside CRM.
Most installed CRM vendors
Detected on the websites of 1065 scanned dealerships. Website scanning sees web-facing tools (sites, chat, trade-in, ads), not back-office systems.
- Dealer.com21% · 223
- Dealer Inspire19% · 201
- CDK Global16% · 168
- Gubagoo15% · 163
- Marchex15% · 161
- CarNow15% · 155
- TradePending14% · 146
- Adpearance13% · 136
- Lotlinx11% · 121
- AutoAlert10% · 110
- Foureyes9% · 98
- PureCars8% · 81
- Xtime7% · 74
- Roadster7% · 72
- Kelley Blue Book6% · 62
Who scores well, and who is actually installed
Innovation score across, dealer sites up. The top right holds the established leaders; the right edge along the bottom is where the next ones come from.
Not yet detected: Affinitiv 83 · Authenticom 81 · Informativ 80 · Kenect 79 · Car Wars 78
- Core systems
- Sales & F&I
- Web & marketing
- Operations
Integrations are as listed by vendors. Adoption is detected on 1065 scanned dealer websites, counting each website’s latest completed scan; website scanning sees web-facing tools. Updated 2026-11-07.
How we score