Digital Retailing atlas
103 Digital Retailing vendors, the vendors they integrate with, and where they show up on dealer websites.
Digital Retailing vendors
103
Detected on dealer sites
32
Integration links shown
981
Partners in other categories
191
Digital Retailing vendors and their partners
Each dot is a vendor, sized by how many other vendors it integrates with. Hover to trace its connections; click to pin it. Integrations are as listed by vendors.
- Core systems
- Sales & F&I
- Web & marketing
- Operations
Faded dots are integration partners outside Digital Retailing.
Most installed Digital Retailing vendors
Detected on the websites of 1065 scanned dealerships. Website scanning sees web-facing tools (sites, chat, trade-in, ads), not back-office systems.
- Dealer.com21% · 223
- Dealer Inspire19% · 201
- CDK Global16% · 168
- Gubagoo15% · 163
- CarGurus15% · 155
- CarNow15% · 155
- TradePending14% · 146
- Adpearance13% · 136
- DealerOn11% · 118
- ActivEngage8% · 83
- Roadster7% · 72
- CARFAX5% · 58
- IPacket3% · 37
- AutoFi3% · 34
- DealerSocket3% · 32
Who scores well, and who is actually installed
Innovation score across, dealer sites up. The top right holds the established leaders; the right edge along the bottom is where the next ones come from.
Not yet detected: Dealerware 87 · Overfuel 84 · WebBuy 84 · Autotrader.com 83 · Jazel 81
- Core systems
- Sales & F&I
- Web & marketing
- Operations
Integrations are as listed by vendors. Adoption is detected on 1065 scanned dealer websites, counting each website’s latest completed scan; website scanning sees web-facing tools. Updated 2026-11-07.
How we score