Dealer Tech Atlas

Marketing atlas

164 Marketing vendors, the vendors they integrate with, and where they show up on dealer websites.

Marketing vendors

164

Detected on dealer sites

51

Integration links shown

1,135

Partners in other categories

133

Integration network

Marketing vendors and their partners

Each dot is a vendor, sized by how many other vendors it integrates with. Hover to trace its connections; click to pin it. Integrations are as listed by vendors.

  • Core systems
  • Sales & F&I
  • Web & marketing
  • Operations

Faded dots are integration partners outside Marketing.

Installed base

Most installed Marketing vendors

Detected on the websites of 1065 scanned dealerships. Website scanning sees web-facing tools (sites, chat, trade-in, ads), not back-office systems.

Category landscape

Who scores well, and who is actually installed

Innovation score across, dealer sites up. The top right holds the established leaders; the right edge along the bottom is where the next ones come from.

050100150200020406080Innovation score →Dealer sites (of 1065)ComplyAutoDealer InspireDealer.comVinSolutionsTop scorers not yet detected on any scanned dealer site

Not yet detected: Overfuel 84 · Affinitiv 83 · Autotrader.com 83 · Mudd Advertising 82 · Authenticom 81

  • Core systems
  • Sales & F&I
  • Web & marketing
  • Operations

Integrations are as listed by vendors. Adoption is detected on 1065 scanned dealer websites, counting each website’s latest completed scan; website scanning sees web-facing tools. Updated 2026-11-07.

How we score