CRM Comparison

ProMax vs TrueCar

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: ProMax vs TrueCar for CRM at your dealership, side by side — capabilities, tracked integrations (54 vs 15), and company profile. ProMax holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
ProMax59
TrueCar49
BDC
CRM
DMS
Digital Retailing
Finance and Insurance
Website

Company overview

Company size
Large
Large
Founded
1963
2005
Products
8
3
Integrations
54
15
Website

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