CRM Comparison

DriveCentric vs FordDirect

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: DriveCentric vs FordDirect for CRM at your dealership, side by side: capabilities, tracked integrations (30 vs 39), and company profile. FordDirect holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
DriveCentric76
FordDirect79
BDC
—
Business Intelligence
—
CRM
Digital Retailing
—
Finance and Insurance
—
Inventory
—
Marketing
Messaging
Reputation
Website
—

Company overview

Company size
Medium
Large
Founded
2010
2000
Products
13
12
Integrations
30
39
Website
drivecentric.com
forddirect.com
AI domains
conversationpersonalization-targetingprediction-scoring
conversationpersonalization-targeting
AI posture
ai-augmented
ai-augmented
AI verification
0 of 4 AI capabilities independently verified
0 of 1 AI capabilities independently verified
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run DriveCentric, FordDirect, or something else. Free, no signup.

View DriveCentric profile →View FordDirect profile →

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