DMS Comparison

Dealertrack vs Roadster

Which DMS platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealertrack vs Roadster for DMS at your dealership, side by side: capabilities, tracked integrations (136 vs 19), and company profile. Roadster holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Dealertrack80
Roadster82
Business Intelligence
—
CRM
—
DMS
Digital Retailing
—
Facilities
—
Finance and Insurance
Fixed Ops
—
Inventory
—
Parts
—

Company overview

Company size
Enterprise
Large
Founded
2001
2013
Products
17
18
Integrations
136
19
Website
us.dealertrack.com
www.cdkglobal.com/automotive-digital-retailing
AI domains
prediction-scoringanalytics-insights
prediction-scoringanalytics-insights
AI posture
ai-augmented
ai-augmented
AI verification
0 of 7 AI capabilities independently verified
0 of 6 AI capabilities independently verified
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Dealertrack, Roadster, or something else. Free, no signup.

View Dealertrack profile →View Roadster profile →

Popular comparisons

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