CRM Comparison

Dealertrack vs Matador

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealertrack vs Matador for CRM at your dealership, side by side: capabilities, tracked integrations (137 vs 16), and company profile. Matador holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Dealertrack74
Matador76
Accounting
—
BDC
—
CRM
DMS
—
Finance and Insurance
—
Fixed Ops
—
Messaging
—
Parts
—

Company overview

Company size
Enterprise
Medium
Founded
2001
2019
Products
17
7
Integrations
137
16
Website
us.dealertrack.com
matador.ai
AI domains
prediction-scoringanalytics-insights
conversation
AI posture
ai-augmented
ai-augmented
AI verification
0 of 7 AI capabilities independently verified
0 of 3 AI capabilities independently verified
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Dealertrack, Matador, or something else. Free, no signup.

View Dealertrack profile →View Matador profile →

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