Fixed Ops Comparison

Dealertrack vs KeyTrak

Which Fixed Ops platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealertrack vs KeyTrak for Fixed Ops at your dealership, side by side: capabilities, tracked integrations (140 vs 6), and company profile. KeyTrak holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Dealertrack75
KeyTrak77
Accounting
—
CRM
—
DMS
—
Digital Retailing
—
Facilities
—
Finance and Insurance
—
Fixed Ops
Inventory
—
Parts
—

Company overview

Company size
Enterprise
Medium
Founded
2001
1987
Products
17
10
Integrations
140
6
Website
us.dealertrack.com
keytrak.com
AI domains
prediction-scoringanalytics-insights
—
AI posture
ai-augmented
none
AI verification
0 of 7 AI capabilities independently verified
—
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Dealertrack, KeyTrak, or something else. Free, no signup.

View Dealertrack profile →View KeyTrak profile →

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