CRM Comparison

Dealer Wizard vs Lightspeed

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealer Wizard vs Lightspeed for CRM at your dealership, side by side: capabilities, tracked integrations (3 vs 9), and company profile. Dealer Wizard holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
DDealer Wizard29
Lightspeed22
Business Intelligence
—
CRM
DMS
—
Marketing

Company overview

Company size
—
—
Founded
—
1984
Products
6
3
Integrations
3
9
Website
www.dealerwizard.com/
www.lightspeeddms.com
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Dealer Wizard, Lightspeed, or something else. Free, no signup.

View Dealer Wizard profile →View Lightspeed profile →

Popular comparisons

DSDealer Wizard vs Search Engines MDLSLightspeed vs Search Engines MDDCDealer Wizard vs Car and DriverLCLightspeed vs Car and DriverDIDealer Wizard vs Impact DirectLILightspeed vs Impact Direct

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