CRM Comparison

Dealer Wizard vs Dealertrack

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealer Wizard vs Dealertrack for CRM at your dealership, side by side: capabilities, tracked integrations (3 vs 137), and company profile. Dealertrack holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
DDealer Wizard29
Dealertrack74
Accounting
—
Business Intelligence
—
CRM
DMS
—
Finance and Insurance
—
Marketing
—
Parts
—

Company overview

Company size
—
Enterprise
Founded
—
2001
Products
6
17
Integrations
3
137
Website
www.dealerwizard.com/
us.dealertrack.com
AI domains
—
prediction-scoringanalytics-insights
AI posture
none
ai-augmented
AI verification
—
0 of 7 AI capabilities independently verified
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Dealer Wizard, Dealertrack, or something else. Free, no signup.

View Dealer Wizard profile →View Dealertrack profile →

Popular comparisons

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