CRM Comparison

CarNow vs ProMax

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: CarNow vs ProMax for CRM at your dealership, side by side — capabilities, tracked integrations (16 vs 54), and company profile. CarNow holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
CarNow79
ProMax59
CRM
DMS
Digital Retailing
Finance and Insurance
Messaging
Website

Company overview

Company size
Large
Large
Founded
2014
1963
Products
7
8
Integrations
16
54
Website

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