CRM Comparison

CARFAX vs Cox Automotive

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: CARFAX vs Cox Automotive for CRM at your dealership, side by side — capabilities, tracked integrations (23 vs 48), and company profile. CARFAX holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
CARFAX74
Cox Automotive74
Auction
—
CRM
DMS
—
EV Support
—
Fixed Ops
Inventory
Marketing
Vehicle Media
—
Website
—

Company overview

Company size
Enterprise
Enterprise
Founded
1984
2014
Products
6
9
Integrations
23
48
Website
carfaxfordealers.com
coxautoinc.com
View CARFAX profile →View Cox Automotive profile →

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