Dealership Vendor Product Launch News

Acquisitions, product launches, funding, OEM approvals, and leadership moves across automotive dealership technology — tracked and updated daily.

Product Launch·Premion

Premion debuts scaled live programmatic sports platform

Premion announced the launch of its scaled live programmatic sports advertising platform for CTV/OTT, enabling advertisers to access premium live sports inventory. This is a new product launch by an advertising vendor relevant to dealership marketing.

Product Launch·Impel

With the market volatility the industry is facing, adapting and updating customer communications in real time—especially around complex topics like tariffs—shouldn’t be an additional burden on dealers. That’s why we’ve updated our AI Operating System's knowledge base, making it easier for dealers to customize their responses to tariff-related questions instantly and accurately. With a single update or addition, Impel ensures consistent messaging across chat, sales, and service—so teams can stay aligned, and customers stay informed. A big thank you to Automotive News for recognizing the collective efforts across the industry to help dealers stay agile in times of rapid change. https://bit.ly/4lte82J

Impel announces an update to its AI Operating System's knowledge base to help dealers customize responses to tariff-related questions in real time. New feature addition to existing product.

Product Launch·Volie

Volie 15: Intercom Launch

Volie announces the launch of a new Intercom-powered support platform featuring an AI assistant named Finn to improve customer support and knowledge management.

Product Launch·Premion

Premion Expands Omnichannel & Ad Tech Capabilities

Premion, a CTV/OTT advertising platform, launched expanded omnichannel and ad tech capabilities including integration of Octillion to enhance its DSP for local advertising. This is a product expansion announcement for a vendor serving automotive dealership marketing.

Product Launch·Cars Commerce

New Cars.com lead insights tee-up easier sales

Cars.com announced enhanced lead details now available in CRM, providing shoppers' activity context before and after lead submission. This update gives sales teams more detailed real-time insights to improve conversion of high-intent marketplace leads.

Product Launch·Impel

Introducing the First AI Certification for Automotive Retailers We've partnered with RockED, the leading sales enablement platform in automotive, to develop the first standardized AI certification program in Automotive. This partnership will empower dealership employees with the training, knowledge, and skills to work seamlessly alongside AI technology—a crucial capability in today’s technology-enabled retail landscape. We're thrilled to help industry professionals learn practical AI applications that will strengthen their career trajectories while advancing the entire industry! Read the press release here: https://bit.ly/4g1QrL8 #AutomotiveAI #DealershipTechWatch video on Facebook.com

Impel has partnered with RockED to develop the first standardized AI certification program for automotive retailers. This is a new product offering announced via press release.

Dealership Tech Insights

Get vendor news, comparison guides, and cost-saving tips. No spam.

See how these vendors stack up for your dealership

See what your local rivals run and how your current stack compares — no vendor knows you're looking.

See how you stack up — free