Digital Retailing Comparison

Roadster vs Spectrum Automotive

Which Digital Retailing platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Roadster vs Spectrum Automotive for Digital Retailing at your dealership, side by side: capabilities, tracked integrations (19 vs 0), and company profile. Roadster holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Roadster83
Spectrum Automotive49
Business Intelligence
—
CRM
—
DMS
—
Digital Retailing
Facilities
—
Finance and Insurance
Fixed Ops
—
Inventory
—
Logistics
—
Marketing
—

Company overview

Company size
Large
Small
Founded
2013
1999
Products
16
6
Integrations
19
0
Website
www.cdkglobal.com/automotive-digital-retailing
spectrumautoholdings.com
AI domains
prediction-scoringanalytics-insights
—
AI posture
ai-augmented
none
AI verification
0 of 6 AI capabilities independently verified
—
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Roadster, Spectrum Automotive, or something else. Free, no signup.

View Roadster profile →View Spectrum Automotive profile →

Popular comparisons

RWRoadster vs WebBuySWSpectrum Automotive vs WebBuyRTRoadster vs Tbf EnterprisesSTSpectrum Automotive vs Tbf EnterprisesRDRoadster vs DealerwareSDSpectrum Automotive vs Dealerware

Keep exploring Digital Retailing

Alternatives to RoadsterAlternatives to Spectrum AutomotiveBest Digital RetailingDigital Retailing field guideDigital Retailing trends

Get Jon's Brief

Vendor cost and renewal intel for operators, sent weekly. No spam.

Free · No login to start

See which one your competitors actually run

Skip the spec sheet. Find out what's installed at dealerships near you.

See how you stack up freeConnect your AI

Independent & unbiased — scores can't be bought. Works with Claude & ChatGPT.