CRM Comparison

ProMax vs Invoca

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: ProMax vs Invoca for CRM at your dealership, side by side — capabilities, tracked integrations (54 vs 1), and company profile. Invoca holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
ProMax59
Invoca70
BDC
—
Business Intelligence
—
CRM
DMS
—
Finance and Insurance
—
Fixed Ops
—
Marketing
—
Messaging
—
Website
—

Company overview

Company size
Large
Large
Founded
1963
2008
Products
8
10
Integrations
54
1
Website
promaxunlimited.com
invoca.com
View ProMax profile →View Invoca profile →

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