CRM Comparison

ProMax vs Dealer Wizard

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: ProMax vs Dealer Wizard for CRM at your dealership, side by side — capabilities, tracked integrations (54 vs 3), and company profile. ProMax holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
ProMax59
DDealer Wizard26
Business Intelligence
CRM
DMS
Finance and Insurance
Marketing
Website

Company overview

Company size
Large
Founded
1963
Products
8
6
Integrations
54
3
Website

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