BDC Comparison

Kelley Blue Book vs ProMax

Which BDC platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Kelley Blue Book vs ProMax for BDC at your dealership, side by side: capabilities, tracked integrations (24 vs 55), and company profile. Kelley Blue Book holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Kelley Blue Book66
ProMax61
Accounting
—
BDC
Business Intelligence
CRM
DMS
—
Finance and Insurance
—
Fixed Ops
—
Inventory
—
Marketing
Website

Company overview

Company size
Large
Large
Founded
1926
1963
Products
10
11
Integrations
24
55
Website
b2b.kbb.com
promaxunlimited.com
Your dealership

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