Finance and Insurance Comparison

Equifax vs ProMax

Which Finance and Insurance platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Equifax vs ProMax for Finance and Insurance at your dealership, side by side — capabilities, tracked integrations (11 vs 54), and company profile. ProMax holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Equifax3
ProMax59
Business Intelligence
—
CRM
—
DMS
—
Finance and Insurance
Marketing
—
Website
—

Company overview

Company size
Enterprise
Large
Founded
1900
1963
Products
0
8
Integrations
11
54
Website
equifax.com/business/automotive
promaxunlimited.com
View Equifax profile →View ProMax profile →

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