DMS Comparison

Dealertrack vs Oplogic

Which DMS platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealertrack vs Oplogic for DMS at your dealership, side by side: capabilities, tracked integrations (135 vs 3), and company profile. Dealertrack holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Dealertrack79
Oplogic74
Business Intelligence
—
CRM
—
DMS
Finance and Insurance
—
Fixed Ops
—

Company overview

Company size
Enterprise
Small
Founded
2001
2000
Products
17
4
Integrations
135
3
Website
us.dealertrack.com
oplogic.com
AI domains
prediction-scoringanalytics-insights
prediction-scoringanalytics-insights
AI posture
ai-augmented
ai-core
AI verification
0 of 7 AI capabilities independently verified
0 of 3 AI capabilities independently verified
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Dealertrack, Oplogic, or something else. Free, no signup.

View Dealertrack profile →View Oplogic profile →

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