Fixed Ops Comparison

Dealertrack vs GoMoto

Which Fixed Ops platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealertrack vs GoMoto for Fixed Ops at your dealership, side by side: capabilities, tracked integrations (140 vs 4), and company profile. Dealertrack holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Dealertrack75
GoMoto63
Accounting
—
CRM
—
DMS
—
Digital Retailing
—
Facilities
—
Finance and Insurance
—
Fixed Ops
Inventory
—
Parts
—

Company overview

Company size
Enterprise
Small
Founded
2001
2013
Products
17
9
Integrations
140
4
Website
us.dealertrack.com
www.keytrak.com/automotive/service-departments
AI domains
prediction-scoringanalytics-insights
vision-inspection
AI posture
ai-augmented
ai-light
AI verification
0 of 7 AI capabilities independently verified
0 of 1 AI capabilities independently verified
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Dealertrack, GoMoto, or something else. Free, no signup.

View Dealertrack profile →View GoMoto profile →

Popular comparisons

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