CRM Comparison

DealerCenter vs Invoca

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: DealerCenter vs Invoca for CRM at your dealership, side by side — capabilities, tracked integrations (27 vs 1), and company profile. Invoca holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
DealerCenter40
Invoca70
BDC
—
Business Intelligence
—
CRM
DMS
—
Finance and Insurance
—
Fixed Ops
—
Inventory
—
Marketing
Messaging
—
Website
—

Company overview

Company size
—
Large
Founded
2002
2008
Products
6
10
Integrations
27
1
Website
www.dealercenter.com
invoca.com
View DealerCenter profile →View Invoca profile →

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