Digital Retailing Comparison

CarGurus vs CDK Global

Which Digital Retailing platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: CarGurus vs CDK Global for Digital Retailing at your dealership, side by side — capabilities, tracked integrations (16 vs 83), and company profile. CDK Global holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
CarGurus22
CDK Global87
Business Intelligence
—
DMS
—
Digital Retailing
Fixed Ops
—
Inventory
—

Company overview

Company size
Enterprise
Enterprise
Founded
2006
2014
Products
2
7
Integrations
16
83
Website
cargurus.com
cdkglobal.com
View CarGurus profile →View CDK Global profile →

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