Digital Retailing Comparison

Auto/Mate vs TrueCar

Which Digital Retailing platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Auto/Mate vs TrueCar for Digital Retailing at your dealership, side by side — capabilities, tracked integrations (67 vs 15), and company profile. Auto/Mate holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Auto/Mate78
TrueCar49
BDC
Business Intelligence
CRM
DMS
Digital Retailing
Fixed Ops
HR

Company overview

Company size
Medium
Large
Founded
2005
2005
Products
12
3
Integrations
67
15
Website

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