CRM Comparison

ProMax vs Reynolds

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: ProMax vs Reynolds for CRM at your dealership, side by side: capabilities, tracked integrations (54 vs 53), and company profile. Reynolds holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
ProMax60
Reynolds70
Business Intelligence
—
CRM
DMS
Digital Retailing
—
Finance and Insurance
Fixed Ops
—
Marketing
—
Messaging
—
Parts
—
Website
—

Company overview

Company size
Large
Enterprise
Founded
1963
1900
Products
8
13
Integrations
54
53
Website
promaxunlimited.com
reyrey.com
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run ProMax, Reynolds, or something else. Free, no signup.

View ProMax profile →View Reynolds profile →

Popular comparisons

PWProMax vs WebBuyRWReynolds vs WebBuyPUProMax vs UnderstoryRUReynolds vs UnderstoryPAProMax vs American Guardian Warranty ServicesRAReynolds vs American Guardian Warranty Services

Keep exploring CRM

Alternatives to ProMaxAlternatives to ReynoldsBest CRMCRM field guideCRM trends
Free · No login to start

See which one your competitors actually run

Skip the spec sheet. Find out what's installed at dealerships near you.

See how you stack up freeConnect your AI

Independent & unbiased — scores can't be bought. Works with Claude & ChatGPT.