Inventory Comparison

FirstLook vs BlackBook Media

Which Inventory platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: FirstLook vs BlackBook Media for Inventory at your dealership, side by side: capabilities, tracked integrations (1 vs 5), and company profile. BlackBook Media holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
FFirstLook1
BlackBook Media71
Finance and Insurance
—
Inventory
Vehicle Media
—

Company overview

Company size
—
Medium
Founded
—
1996
Products
0
6
Integrations
1
5
Website
maxdigital.com/auto-inventory-management/firstlook/
blackbook.com
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run FirstLook, BlackBook Media, or something else. Free, no signup.

View FirstLook profile →View BlackBook Media profile →

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