CRM Comparison

Dealertrack vs Tekion

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealertrack vs Tekion for CRM at your dealership, side by side: capabilities, tracked integrations (137 vs 85), and company profile. Dealertrack holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Dealertrack74
Tekion73
Accounting
—
Business Intelligence
—
CRM
DMS
Digital Retailing
—
Finance and Insurance
Fixed Ops
—
HR
—
Logistics
—
Parts
—

Company overview

Company size
Enterprise
Enterprise
Founded
2001
2016
Products
17
16
Integrations
137
85
Website
us.dealertrack.com
tekion.com
AI domains
prediction-scoringanalytics-insights
—
AI posture
ai-augmented
none
AI verification
0 of 7 AI capabilities independently verified
—
Your dealership

See how YOUR store stacks up

Paste your dealership URL to detect your live stack and see whether you run Dealertrack, Tekion, or something else. Free, no signup.

View Dealertrack profile →View Tekion profile →

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