DMS Comparison

Dealertrack vs ProMax

Which DMS platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: Dealertrack vs ProMax for DMS at your dealership, side by side — capabilities, tracked integrations (133 vs 54), and company profile. Dealertrack holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
Dealertrack78
ProMax59
CRM
—
DMS
Finance and Insurance
Website
—

Company overview

Company size
Enterprise
Large
Founded
2001
1963
Products
17
8
Integrations
133
54
Website
us.dealertrack.com
promaxunlimited.com
View Dealertrack profile →View ProMax profile →

Popular comparisons

DWDealertrack vs WebBuyPWProMax vs WebBuyDADealertrack vs American Guardian Warranty ServicesPAProMax vs American Guardian Warranty ServicesDKDealertrack vs KarusPKProMax vs Karus
Free · No login to start

See which one your competitors actually run

Skip the spec sheet — find out what's installed at dealerships near you.

See how you stack up — freeConnect your AI

Independent & unbiased — scores can't be bought. Works with Claude & ChatGPT.