CRM Comparison

DealerBuilt vs ProMax

Which CRM platform is the better fit for your dealership? Capability-by-capability, side by side.

TL;DR: DealerBuilt vs ProMax for CRM at your dealership, side by side — capabilities, tracked integrations (67 vs 54), and company profile. DealerBuilt holds the higher neutral vendor score on LVL Up Auto's independent scale, but the right pick depends on your stack. Use the matrix below to match each to what you run.

Capability
DealerBuilt79
ProMax59
Business Intelligence
—
CRM
DMS
Finance and Insurance
—
Fixed Ops
—
Website
—

Company overview

Company size
Medium
Large
Founded
1992
1963
Products
4
8
Integrations
67
54
Website
dealerbuilt.com
promaxunlimited.com
View DealerBuilt profile →View ProMax profile →

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